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People often ask us how we chose the name Fun Coast Bartending. The answer lies partly in something as simple as our area code.

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For decades, Florida’s Chambers of Commerce have branded stretches of coastline with catchy names to draw travelers: the Space Coast, Treasure Coast, First Coast, Gold Coast, Emerald Coast. Our stretch of shoreline is no exception.

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Fun Coast Bartending was born in Flagler Beach, Florida, just a short drive north of Daytona Beach — famously dubbed the World’s Most Famous Beach. In the 1970s, Volusia and Flagler counties were marketed as the Surf Coast. That name eventually faded, replaced with the more generic Halifax Area (named after the Halifax River).

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By the 1990s, local promoters began rallying around a new label: Florida’s Fun Coast. At that time, our region still shared the 904 area code with Jacksonville and St. Augustine. But as the population grew, the area needed its own code. The Daytona Beach Chamber of Commerce successfully lobbied for 386 — because on a touchtone phone, 386 spells FUN.

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Our founder, Mark, was working in hotels back then and thought it was a brilliant marketing tool — easy to remember and perfectly on brand for the area. (Of course, some jokesters pointed out that 386 also spells DUM — but we’ve always preferred FUN.)

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So when it came time to launch a bartending company, the name was obvious: Fun Coast Bartending. It identifies where we’re from, carries the spirit of our region, and puts FUN right in the title. Because at the end of the day, who doesn’t want a fun bartender at their event?

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